How free apps minimize your chances to land a job

Perhaps you’ve noticed that social media is playing a greater role in the hiring process. Yes? No? How about LinkedIn? Have you noticed that LinkedIn is now the premier database that recruiters use to identify candidates for their clients?

That is only the tip of the iceberg! I will be writing a series of blogs about these new hiring technologies that together constitute:
Dramatic changes to the hiring process
       – that you won’t believe are happening.
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Free apps! What could be better?
Don’t you just love your free apps? There’s a ton of them! I noticed that every time a new smartphone comes out, it has the additional built-in capability to capture and transmit information.

I’m looking at my iPhone, and I can see my standard use-every-day apps. This includes email, calendar, contacts, weather, news, GPS, Kindle…just to name a few.

There are a few apps that I’ve paid for. I’m a musician on the side, so I have a metronome, pitch pipe, and decibel meter. It amazes me that for under $10, I can get just about anything to appease my whims regarding exercise, sports, entertainment, and efficient work processes. One app will keep a record of the business miles on my car for the IRS.

Online I can find a ton of free help! For example, Amazon.com helps me to shop and compare prices, check the opinions of thousands of people who have purchased the products that I’m considering. While I’m there, a free app called “honey” will check prices for any item and let me know if I can get it less expensively from a different vendor.

Why are all these apps free?

Social Media Experiment: Amazon connects to Facebook

Wow was this remarkable!

First I opened up my Facebook account and situated it on the left side of my screen. On the right side, I opened up Amazon in a different browser and searched for baby diapers.

I wondered how long it would take before Facebook knew I was looking at baby diapers and if ads would appear on the right side of my Facebook page. Do you have a guess? Did you guess 12 seconds? If so, you were right.

Just for the record, I don’t have a baby. I use baby diapers to dust and polish my piano.

What I didn’t expect was that within three days, a Babies R Us flyer was waiting for me in my mailbox.

Question: Why are so many social media apps free?

Answer: Because the world of technology is tracking everything you do and collecting every bit of information you give them. In turn, this information is being sold to every conceivable company to be used to market products to us.

But that’s not all. All those applications, free or otherwise, are collecting data and through predictive analytics and Artificial Intelligence (AI), that data is used to determine who will be hired for a position.

Social Media will determine your position, your salary…your future.

The future is now and all this information is being used to determine who should be hired. Did you understand what I just said:

In the not-too-distant-future; you will not apply for jobs. Job boards may not even exist. Instead, you will wait on the sidelines to be contacted for a position.

One technology or another is collecting data as you go about your day.
Here are some examples:
  • What you look at online and how much time you spend on a page.
  • Who you are connected to on LinkedIn, your groups, and how you interact.
  • Your word choices when you send text messages.
  • How and why you shop online.
  • Where you are, recorded by your phone GPS, and cameras on roadways.
  • Who you call and your word choices on Skype.
  • All Facebook, Twitter, Pinterest, and other social media interactions.

The Integration of Big Data, Predictive Analytics and Artificial Intelligence

This humongous amount of data combined with Predictive Analytics and artificial intelligence (AI), allows algorithms to define human behavior. This includes how you will behave on the job, whether you will be happy there, and how much work the company can expect you to get done.

The integration of these technologies can reduce the time needed to find the right person to be hired for a given position.

Isn’t it cold out there?

Your future success depends on whether or not your social media profile represents you as the “Gold Standard” that companies want to hire.

Will you be on their short list? If not, you may be left out in the cold.

Consider our program to establish you as the Gold Standard that companies want to hire! Are you interested? Contact Us.